Thadiq F.C.
An identity for belonging.
An identity you see. A belonging you feel.Understand first. Then find a direction.
We worked with Thadiq F.C. on the club’s brand identity.
Developing the club’s brand identity. The full case study will follow the approved identity materials.
Begin with a feeling.
Before form, we ask what brings people together around a club. We imagined the stands as a starting point: one voice, always moving.
Give belonging a rhythm.
Direct words, bold scale and colour contrasts carry the energy. An exploratory storytelling direction, ahead of the approved club identity.
An identity that moves with people.
From a word on a banner to a moment on screen, we explore a visual language that keeps its strength in motion and at rest.
Space, colour and words. Every detail brings us closer to the idea.
We belong.
An identity you see. A belonging you feel.
The narrative and inspiration boards explore the site experience; approved project stories and assets will replace them.