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Thadiq Sports Club

An identity for belonging.

BRAND IDENTITYWAJEEH × Thadiq Sports Club
Thadiq Sports ClubAn identity you see. A belonging you feel.
01 / THE STARTING POINT

Understand first. Then find a direction.

We worked with Thadiq Sports Club Company on the club’s brand identity.

Developing the club’s brand identity. The full case study will follow the approved identity materials.

01 / A SENSE OF BELONGING

Begin with a feeling.

Before form, we ask what brings people together around a club. We imagined the stands as a starting point: one voice, always moving.

02 / EXPRESSING THE SPIRIT

Give belonging a rhythm.

Direct words, bold scale and colour contrasts carry the energy. An exploratory storytelling direction, ahead of the approved club identity.

03 / IDENTITY IN MOTION

An identity that moves with people.

From a word on a banner to a moment on screen, we explore a visual language that keeps its strength in motion and at rest.

03 / A LANGUAGE TAKES SHAPE

Space, colour and words. Every detail brings us closer to the idea.

CONCEPT STUDY / VERBAL & VISUAL EXPRESSION

We belong.

An identity you see. A belonging you feel.

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Energy#F58A3B
Space#EEE7F4

The narrative and inspiration boards explore the site experience; approved project stories and assets will replace them.

THE IDEA, AT EVERY TOUCHPOINT

Beyond a mark. A place to belong.

Have a project in mind?
THE NEXT STORY

Masheed Investment