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Masheed Investment

A renewed identity. A connected presence.

BRAND & MARKETINGWAJEEH × Masheed Investment
Masheed InvestmentRead the space. Shape its presence.
01 / THE STARTING POINT

Understand first. Then find a direction.

Our work with Masheed Real Estate Investment & Development included refreshing the identity and expressing its marketing positioning, alongside social accounts, campaigns, and events.

Refreshing the brand identity to reflect the company’s direction and marketing positioning.

01 / READING THE SPACE

Space suggests an idea.

This concept starts where light and shadow meet architecture. Clear structures balanced by the organic details that give a place its spirit.

02 / BUILDING THE SYSTEM

A system with room to grow.

The rhythm of façades suggests flexible compositions; palms suggest a palette close to the landscape. One system with room for different messages.

03 / TESTING THE EXPRESSION

Connected, wherever it appears.

We explore the system across project introductions, marketing materials and content. Every piece serves its purpose within a larger picture.

03 / A LANGUAGE TAKES SHAPE

Space, colour and words. Every detail brings us closer to the idea.

CONCEPT STUDY / VERBAL & VISUAL EXPRESSION

In balance.

Read the space. Shape its presence.

Palm#293821
Shade#AEB57B
Stone#E7E6CF

The narrative and inspiration boards explore the site experience; approved project stories and assets will replace them.

THE IDEA, AT EVERY TOUCHPOINT

Different details. One connected character.

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