Athel Investment
From a name to a complete presence.
Rooted in place. Looking ahead.Understand first. Then find a direction.
Our work with Athel Real Estate Development & Investment began with naming and brand identity, and extended to social accounts, campaigns, and events.
Establishing a real estate development and investment brand and connecting its identity with its marketing presence.
Start at the roots.
We imagined a starting point in the traces of a tree: singular lines and textures shaped by time. A language connecting stability and growth.
Turn a feeling into a language.
Earth tones, quiet space and a few carefully chosen words. Connecting what the brand says with how it feels.
From language to presence.
We explore the idea across touchpoints, from a company introduction to everyday content. The details change while the character stays clear.
Space, colour and words. Every detail brings us closer to the idea.
Rooted.
Rooted in place. Looking ahead.
The narrative and inspiration boards explore the site experience; approved project stories and assets will replace them.
A name starts the story. An identity carries it forward.
Have a project in mind?